How owndata works?
Collection of Data
Site Owners/Editors have to sign up and get a Owndata user account in order to register their websites to OwnData BlockChain Platform. Owndata generates a unique pixel code (unique cookie) for each website in return. The addition of this unique cookie to a web site, immediately enables the collection of visitors’ data.
Segmentation & Profilisation of Data
Thanks to the user-friendly interface, Owndata users can flexibly segment the collected visitors’ data however they (or the buyer) would like to take. Besides, it also allows the users to integrate their own algorithm for a deeper profilisation & retargeting. Such a flexibility paves the way to automatically tokenize and sell the segmented data to buyers on the OwnData exchange platform
Who can benefit from owndata?
Owndata is for content owners, website editors, application developers, advertisers, publishers, data suppliers, data exchanges, ad networks, DSPs, DMPs and more!
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